When you’re marketing videos on social media, it’s a bad idea to
use article-to-video tools. That’s just not going to happen
because on social media, people will follow your brand. People will
talk about your brand. Your brand starts developing a reputation.
If you crank out a tremendous amount of low-quality article-to-video
garbage, whatever work, time, effort and sacrifice you put into building
a solid brand goes up in smoke. Don’t do it. Don’t even think about it.
If you still need to be persuaded why you should steer clear of fully
automated videos, it really boils down to the following three factors.
Your Video must provide something extra. In other words, you’re sharing
stuff on social media.
This Video must say something different from your blog post or article.
It can’t just be a word-for-word dictation of the stuff that you’ve
Your Videos Must Enhance Your Written Content
Not only should your Video offer something extra, and we’re talking
about something in addition here. It should also do so to enhance your
In other words, when people are getting value from your written content,
this value is taken to a whole other level because now they’re seeing
your Video. They get the “aha” moment. They go, “Ah, okay, that makes
the article even more powerful.”
Must Create a Tight Fit Between Your Content
Your Video shouldn’t just present information like your article didn’t
exist. If anything, it has to mention your article, your blog brand,
your social media accounts and then, in turn, your text content should
talk about your Video as well. This is called the cross mention.
This way, when you include content in each format, people become aware
that you have content distributed all over the place. You have content
on social media. You have content on SlideShare. You have content on
Finally… if you’re interested in coaching, or you want to Discover The
Simple Formula For Automated Sales & Success!
Or if you just want the opportunity to speak to a coach each and every
Watch the webinar above and learn. Take actionable notes and put them to
use! Then stick around for the coaching offer at the end.
One more thing… if you’re not a member of my Inner Circle please feel
free to join in. I promise you won’t regret it.